Yoyo’s biggest search strength is its current visibility for keywords related to its core “books” theme, showing it can attract listeners searching those terms. Its clearest missed opportunity is expanding into adjacent discovery areas by targeting “books and art,” “art books,” “the arts,” and related writing/screenwriting book keywords, where it is not yet appearing.
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- books and artnot ranking
- art booksnot ranking
- the artsnot ranking
- books and culturenot ranking
- screenwriting booksnot ranking
- writing booksnot ranking
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