“You’re better off knowing” shows its biggest search strength in measurement-focused intent, particularly ranking on “measurement frameworks” on Apple while also placing in related effectiveness and impact measurement terms on Spotify. Its clearest missed opportunity is breaking into broader, audience-intent “marketing podcast” discovery keywords—especially formats like “marketing expert podcasts” and “marketing strategy podcast,” plus general “podcast for marketing teams” queries.
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Keywords the show is winning
Search terms this show already ranks for today.
- measurement frameworks#1Apple
- ad delivery#3Apple
- impact measurement tools#3Spotify
- effectiveness measurement#4Apple
- executive endorsement#4Apple
- digital attribution tools#5Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- marketing expert podcastsnot ranking
- marketing podcastnot ranking
- marketing tool podcastnot ranking
- podcast for marketing teamsnot ranking
- marketing strategy podcastnot ranking
- marketing podcast episodesnot ranking
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