“You Should Know” shows its biggest search strength in workplace and identity-related search intent, with top visibility on Apple for queries like “navigating workplace politics” and “ai skills validation” and leading Spotify positions across identity screening and verification terms. Its clearest missed opportunity is broader authority-building discovery for “leadership podcast” and related variants, where it is not yet ranking for leadership-focused intent such as “leadership podcast interviews” and “top leadership podcasts.”
Keywords the show is winning
Search terms this show already ranks for today.
- navigating workplace politics#1Apple
- ai skills validation#1Apple
- neurodivergent talent#2Apple
- identity screening#2Apple
- identity verification#3Apple
- management insights yvette#3Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- leadership podcastnot ranking
- thought leadership podcastnot ranking
- leadership podcastsnot ranking
- leadership podcast interviewsnot ranking
- leadership interviews podcastnot ranking
- top leadership podcastsnot ranking
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