Yesterday Was Easy’s biggest search strength is its ability to capture niche, name- and phrase-specific queries, led by “resolute will,” which is already gaining visibility across Apple and Spotify. Its clearest missed opportunity is broader, intent-driven discovery around “masculine wisdom” and related manhood/spirituality keywords (including “manhood lessons,” “manly mindset,” and “spirituality for men”), where it currently does not rank.
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Keywords the show is winning
Search terms this show already ranks for today.
- resolute will#2Spotify
- yesterday hits#52Spotify
- yeah esther obasi#79Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- masculine wisdomnot ranking
- manhood lessonsnot ranking
- manly mindsetnot ranking
- manhood advicenot ranking
- masculine spiritual wisdomnot ranking
- spirituality for mennot ranking
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