Work. Shouldn’t. Suck. is showing its biggest search strength in the “inclusive hiring practices” keyword on Apple, positioning the show to capture intent-driven listeners searching for hiring-focused workplace guidance. The clearest missed opportunity is broader discovery around adjacent “podcast” phrasing—especially “workplace culture podcast” and “company culture podcasts,” which would help expand visibility beyond the current keyword set.
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Keywords the show is winning
Search terms this show already ranks for today.
- inclusive hiring practices#1Apple
- redesigning relationships#3Spotify
- dus reports#5Spotify
- decision making models#7Apple
- growth feedback ideas#8Apple
- values based work#8Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- workplace culture podcastnot ranking
- creative business podcastnot ranking
- routine work podcastnot ranking
- future of work podcastnot ranking
- the human design podcastnot ranking
- company culture podcastsnot ranking
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