Work Around’s biggest search strength is its current visibility for “work visa” and “work group,” giving it a foothold on both Apple and Spotify search. Its clearest missed opportunity is expanding beyond category-adjacent terms into broader intent keywords like “business podcast,” “podcast for business,” “company podcast,” and “workplace culture podcast,” where it is not yet showing up.
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Keywords the show is winning
Search terms this show already ranks for today.
- work group#41Apple
- work visa#56Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- routine work podcastnot ranking
- company podcastnot ranking
- workplace culture podcastnot ranking
- podcast for businessnot ranking
- cooperativa podcastnot ranking
- business podcastnot ranking
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