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Podcast SEO Report

Wolverine Confidential

MLive's Aaron McMann, Andrew Kahn, and Ryan ZukeNews > Sports News585 episodes · latest Aug 19, 2026

Wolverine Confidential’s biggest search strength is its strong presence around Wolverine- and Michigan-specific athletics intent, especially queries like “football roster changes” and “michigan basketball roster,” which it already surfaces for on both Apple and Spotify. The clearest missed opportunity is expanding into broader category and audience-catchment terms—such as “college sports podcast,” “college athletics podcast,” and “sports analysis podcast”—that it currently does not rank for.

4.7*54 ratings
16shows recommend it

Keywords the show is winning

Search terms this show already ranks for today.

6 live

Keywords the show should own

Listeners are searching these, and the show is a strong match, but it is nowhere to be found.

6 missed

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