Whiskey Wine & Wills’ biggest search strength is its legal-and-liquor crossover visibility, standing out for intent-heavy terms like probate and estate lawyer as well as adjacent “tech and whiskey” discovery queries. Its clearest missed opportunity is expanding into broader, audience-facing wine discovery searches such as “wine podcast,” “wine podcast hosts,” and “short wine podcast” to capture more general curiosity before intent tightens to probate-focused terms.
Keywords the show is winning
Search terms this show already ranks for today.
- tech and whiskey#30Spotify
- whiskey community#35Spotify
- lawyers and pop culture#40Spotify
- estate and wills#44Spotify
- probate lawyer#46Spotify
- probate and estate lawyer#47Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- wine podcast hostsnot ranking
- short wine podcastnot ranking
- whiskey talknot ranking
- chatty wine podcastnot ranking
- wine podcastnot ranking
- fun wine talknot ranking
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