What’s The Word? shows its biggest search strength in journalism-adjacent queries, especially around “journalism in africa,” where it already holds strong visibility across major platforms. Its clearest missed opportunity is to expand beyond current topical phrasing into broader discovery terms like “journalism podcasts” and “investigative journalism podcast,” while also building coverage for “linguistics” and “multilingual” audience intent.
Keywords the show is winning
Search terms this show already ranks for today.
- journalism in africa#6Apple
- lgbtq positive stories#35Apple
- regional political turmoil#46Apple
- cricket match breakdown#50Apple
- central america protests#61Apple
- digital legal news#78Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- linguistics podcastnot ranking
- news and culture podcastsnot ranking
- conversation podcastnot ranking
- multilingual podcastnot ranking
- journalism podcastsnot ranking
- investigative journalism podcastnot ranking
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