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Podcast SEO Report

What Works: The Future of Local News

Dan Kennedy and Ellen CleggNews > News CommentarySociety & Culture121 episodes · latest Jun 25, 2026

What Works: The Future of Local News shows its biggest search strength in “gaffin images,” where it leads on Apple, while it also performs solidly for adjacent discovery terms like “local commentary.” Its clearest missed opportunity is expanding into broader, higher-intent journalism discovery keywords such as “news journalism,” “journalism education,” and “news journalism insights,” where it currently does not rank.

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Keywords the show is winning

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6 live

Keywords the show should own

Listeners are searching these, and the show is a strong match, but it is nowhere to be found.

6 missed

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