What They Said’s biggest search strength is its visibility around “credible influencer,” which helps it capture discovery from influencer-led and reputation-driven queries. Its clearest missed opportunity is expanding into broader category-style search intent—especially “influencer marketing podcast” and “marketing agency podcast”—which are currently the most prominent non-ranking keywords.
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Keywords the show is winning
Search terms this show already ranks for today.
- credible influencer#4Spotify
- brand partnerships youtube#5Apple
- famous award moments#6Spotify
- long term music growth#7Spotify
- creative work influence#11Apple
- cultural inclusion marketing#11Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- influencer marketing podcastnot ranking
- podcasts about influencersnot ranking
- influencer podcastsnot ranking
- marketing agency podcastingnot ranking
- marketing agency podcastnot ranking
- creative industry podcastnot ranking
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