“What the Hell Is Going On” shows its biggest search strength in niche authority terms, especially standing out on creator and name-based queries like “danielle pletka” and “marc thiessen,” with additional top visibility for “what the nell” and “forbidden literature.” Its clearest missed opportunity is broader, intent-heavy discovery coverage—failing to rank for general category phrases such as “politics podcast,” “policy podcast,” and “politics podcast analysis,” which would better capture high-volume listeners searching for format and analysis.
Keywords the show is winning
Search terms this show already ranks for today.
- what the nell#1Apple
- forbidden literature#1Apple
- danielle pletka#1Spotify
- marc thiessen#1Spotify
- medical fraud scandals#2Apple
- american enterprise institute#2Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- politics podcastnot ranking
- politics podcast hostnot ranking
- american political podcastnot ranking
- policy podcastnot ranking
- us political podcastsnot ranking
- politics podcast analysisnot ranking
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