What The H? shows its biggest search strength in hockey-adjacent, query-intent topics—especially “nhl players today,” alongside other current-events searches like “dallas apartment explosion.” Its clearest missed opportunity is to break into evergreen brand-and-format queries around “hockey podcast” (including “hockey news podcast,” “hockey podcasts,” and “hockey podcast episodes/segments”), where it is not yet appearing.
Keywords the show is winning
Search terms this show already ranks for today.
- nhl players today#60Apple
- dallas apartment explosion#86Apple
- dynasty waiver wire#90Spotify
- waiver wire pickups#91Spotify
- hockey league updates#93Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- hockey podcastnot ranking
- hockey news podcastnot ranking
- hockey podcastsnot ranking
- hockey podcast segmentsnot ranking
- sports podcast hockeynot ranking
- hockey podcast episodesnot ranking
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