“What Matters” shows its biggest search strength in leadership and management-adjacent intent, with top visibility around management issues, issue management, and middle-age/aging challenges. Its clearest missed opportunity is capturing broader business-curious discovery terms—particularly business issues and business leadership podcast/insights queries that would likely expand reach beyond current leadership evolution and AI adoption interest.
Keywords the show is winning
Search terms this show already ranks for today.
- management issues#1Apple
- middle age aging challenges#1Apple
- issue management#2Apple
- psychological safety for ai adoption#5Apple
- story of leadership evolution#14Apple
- technology disruptors europe#14Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- business issuesnot ranking
- business topicsnot ranking
- thought leadership in businessnot ranking
- business leadership podcastnot ranking
- business leadership insightsnot ranking
- business management insightsnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free