What Changed? with Dwayne Smith shows its biggest search strength in leadership-adjacent phrasing, with standout visibility for terms like “leader biases,” “cultivating diverse voices,” and “job profile change obstacles.” Its clearest missed opportunity is expanding into broader, higher-intent category queries such as “leadership podcast” and “self-improvement/self-development” keywords that it currently does not rank for.
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Keywords the show is winning
Search terms this show already ranks for today.
- leader biases#1Apple
- hardship experiences#8Apple
- cultivating diverse voices#8Apple
- job profile change obstacles#9Apple
- selfreflection routines#9Apple
- remote work resistance#10Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- leadership podcastnot ranking
- self-improvement podcastnot ranking
- leadership podcast episodesnot ranking
- self-development podcastnot ranking
- leadership podcastsnot ranking
- personal transformation podcastnot ranking
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