Weekly Impact by Lay of The Land shows its biggest search strength in Ohio-focused discovery, with strong visibility for “ohio community updates” while also capturing adjacent niche terms like “exit planning institute” and “cognitive tech leadership.” Its clearest missed opportunity is broader, profile-driven discovery phrases—especially “inspiring business leaders” and “featured entrepreneurs”—which it currently does not rank for despite clear overlap with leadership and entrepreneurship search intent.
Keywords the show is winning
Search terms this show already ranks for today.
- ohio community updates#25Spotify
- exit planning institute#28Apple
- cognitive tech leadership#65Apple
- ohio business insights#66Spotify
- mentor recognition#75Apple
- nexus journey#89Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- inspiring business leadersnot ranking
- inspiring business storiesnot ranking
- business leader insightsnot ranking
- business leaders insightsnot ranking
- industry leaders insightsnot ranking
- featured entrepreneursnot ranking
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