“We are TUM” shows its biggest search strength in sustainability-focused discovery, performing clearly for “zero waste startups” on both Apple and Spotify while also maintaining some visibility around “ip awareness” and “hidden champions.” The clearest missed opportunity is broader German-language and intent-based search coverage—specifically “german tech podcasts,” “mut zum podcast,” “german podcast,” “deutsche podcasts,” “german speaker podcasts,” and “unternehmer podcast” are not yet being captured.
Keywords the show is winning
Search terms this show already ranks for today.
- zero waste startups#30Apple
- ip awareness#37Apple
- hidden champions#92Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- german tech podcastsnot ranking
- mut zum podcastnot ranking
- german podcastnot ranking
- deutsche podcastsnot ranking
- german speaker podcastsnot ranking
- unternehmer podcastnot ranking
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