WBUR Up Next’s biggest search strength is its strong, platform-visible ranking for “up next books,” with additional momentum from topic-specific and guest/name queries like “lori trahan” and “swiss travel lifesaver.” Its clearest missed opportunity is expanding discoverability around “boston news” and broader local-audio intent terms such as “local news podcast” and “community focused news,” which it does not yet rank for.
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Keywords the show is winning
Search terms this show already ranks for today.
- up next books#1Spotify
- swiss travel lifesaver#3Apple
- lori trahan#4Apple
- civlization threats#6Apple
- civilization threats#7Apple
- five days a week#8Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- boston newsnot ranking
- local news radionot ranking
- wbz newsradionot ranking
- local news podcastnot ranking
- local news radio americanot ranking
- community focused newsnot ranking
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