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Podcast SEO Report

WB-40

Matt Ballantine & Chris WestonBusiness > ManagementBusinessTechnology200 episodes · latest Jul 22, 2026

WB-40’s biggest search strength is strong visibility for interview-style and niche professional queries, particularly around topics like “paula mac employment history” and “journalism analyst,” indicating a clear ability to capture high-intent searches. Its clearest missed opportunity is expanding into broader, conversation-oriented technology-for-business keyword themes—such as “technology in business” and related “technology conversations” variants—to widen discovery beyond the currently ranked niche terms.

4.8*20 ratings

Keywords the show is winning

Search terms this show already ranks for today.

6 live

Keywords the show should own

Listeners are searching these, and the show is a strong match, but it is nowhere to be found.

6 missed

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