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Podcast SEO Report

Von Pontius bis Pilatus

HSLU IBR Institut für Betriebs- und RegionalökonomieBusiness > Careers18 episodes · latest Oct 30, 2025

Von Pontius bis Pilatus is showing its biggest search strength in business-focused discoverability, particularly around “wage trends” and “regional business trends,” which positions it well for listeners searching for trend analysis. Its clearest missed opportunity is building authority for more podcast-specific intent—such as “podcast einsteiger tipps,” “professioneller podcast,” and “einblicke in podcasting”—including adjacent categories like HR and Swiss startup podcasts.

Keywords the show is winning

Search terms this show already ranks for today.

2 live

Keywords the show should own

Listeners are searching these, and the show is a strong match, but it is nowhere to be found.

6 missed

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