VARSITY’s biggest search strength is its Wisconsin-leaning entry points, especially “wisconsin lottery,” where it leads on Apple while also carving out visibility across related local queries. The clearest missed opportunity is expanding into broader Wisconsin intent terms it currently doesn’t rank for—like “wisconsin sports” and “wisconsin news”—to capture higher-level discovery beyond the more specific lottery, team, and location searches.
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Keywords the show is winning
Search terms this show already ranks for today.
- wisconsin lottery#1Apple
- varsity sports hamburg nj#1Spotify
- where is troy university#3Apple
- varsity sports#4Spotify
- wisconsin volleyball#4Apple
- basketball game predictions#8Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- wisconsin sportsnot ranking
- wisconsin newsnot ranking
- wisconsin hockeynot ranking
- wisconsin politicsnot ranking
- espn newsnot ranking
- sports contentnot ranking
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