Vallaboden’s biggest search strength is its visibility around the “expressen” keyword, showing consistent traction on both Apple and Spotify search results. Its clearest missed opportunity is expanding into broader, high-intent discovery terms—such as “svensk podcast,” “sveriges radio,” and sports-leaning queries like “norwegian sports podcasts” and “weekly sports news podcast.”
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Keywords the show is winning
Search terms this show already ranks for today.
- expressen#19Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- svensk podcastnot ranking
- norwegian sports podcastsnot ranking
- svenska samtalspoddarnot ranking
- sveriges radionot ranking
- mordpoddennot ranking
- weekly sports news podcastnot ranking
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