URN’s biggest search strength is its ability to win high-intent niche queries around specials and extras, including category-broad discovery terms like female lead thriller and uk metal scene. Its clearest missed opportunity is expanding into general audience discovery searches such as podcast news updates, news and culture podcasts, and sports highlights podcasts, which are currently not appearing in its rankings.
Keywords the show is winning
Search terms this show already ranks for today.
- ya fiction updates#1Apple
- specials and extras#1Spotify
- female lead thriller#1Apple
- uk metal scene#2Apple
- consent workshops#2Apple
- arcane instruments#4Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- podcast news updatesnot ranking
- podcast highlightsnot ranking
- podcast newsnot ranking
- sports highlights podcastsnot ranking
- news and culture podcastsnot ranking
- us radio podcastsnot ranking
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