Upstream HOUR’s biggest search strength is its strong visibility for the broad “upstream” query across major listening platforms, indicating reliable topical relevance even when competing shows are tighter on branding. The clearest missed opportunity is expanding into higher-intent discovery terms such as “top music podcasts,” “top podcast,” and genre-specific searches like “house music podcast,” where it is currently not ranking.
Keywords the show is winning
Search terms this show already ranks for today.
- upstream#45Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- top music podcastsnot ranking
- top podcastnot ranking
- alternative music podcastsnot ranking
- popular podcastnot ranking
- podcastmusicnot ranking
- house music podcastnot ranking
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