Upside’s biggest search strength is its consistent visibility around practical performance-and-promo terms like “cost per click,” “price discount strategies,” and “sustainable advertising,” showing it resonates beyond broad buzz topics. Its clearest missed opportunity is expanding into entrepreneur-focused and brand-building intent keywords—especially “branding podcast insights,” “startup marketing podcasts,” and “podcast for marketing teams”—where discovery appears to be currently out of reach.
Keywords the show is winning
Search terms this show already ranks for today.
- cost per click#5Apple
- upside down life#10Spotify
- price discount strategies#15Apple
- founder-led brands#18Apple
- sustainable advertising#21Apple
- mentally relaxing activities#23Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- branding podcast insightsnot ranking
- marketing podcast for entrepreneursnot ranking
- creative business podcastnot ranking
- startup marketing podcastsnot ranking
- podcast for marketing teamsnot ranking
- entrepreneur podcast marketingnot ranking
This is a fraction of what PodSEO sees.
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