Up at Night’s biggest search strength is its strong visibility for critique-leaning and PNW-focused paranormal/insomnia queries, signaling clear audience alignment around “psychic claims critique,” “haunted locations pnw,” and insomnia/night-related intent. The clearest missed opportunity is broader discovery in adjacent category keywords—especially “paranormal podcasts” and true-crime framing terms like “weekly true crime podcast” and “ethical true crime podcast”—which it currently does not rank for.
Keywords the show is winning
Search terms this show already ranks for today.
- psychic claims critique#2Apple
- insomnia network#2Apple
- night insomnia#3Apple
- darrell sheets wife#3Apple
- haunted locations pnw#5Apple
- darrell sheets storage wars#7Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- nocturnal podcastnot ranking
- the nosleep podcastnot ranking
- weekly true crime podcastnot ranking
- legal podcast true crimenot ranking
- paranormal podcastsnot ranking
- ethical true crime podcastnot ranking
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