Unusual Ledger’s biggest search strength is its ability to surface for branded and adjacent true-crime intent, especially around “harold ledger” and broader “unusual true crime”/“unusual crimes” queries across Apple and Spotify. The clearest missed opportunity is expanding into more consistently phrased weekly discovery terms—“weekly true crime,” “weekly crime stories,” and “weekly true crime podcast”—as well as more entertainment-leaning phrasing like “entertaining true crime” and broader “actual crime stories” language.
Keywords the show is winning
Search terms this show already ranks for today.
- harold ledger#8Apple
- unusual true crime#16Apple
- unusual crimes#16Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- weekly true crimenot ranking
- weekly crime storiesnot ranking
- weekly true crime podcastnot ranking
- entertaining true crimenot ranking
- weekly true crime shownot ranking
- actual crime storiesnot ranking
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