Unsolved’s biggest search strength is its ability to capture intent around “crime lab work,” pairing well with related crime-discovery searches it already surfaces on Apple. Its clearest missed opportunity is expanding into discovery terms for local and investigative formats—especially “local news podcast” and “local crime podcasts” (including location-specific queries like “local news podcast seattle”) to broaden reach beyond broader true-crime listeners.
5.0*9 ratings
Keywords the show is winning
Search terms this show already ranks for today.
- crime lab work#4Apple
- token news#5Apple
- pamela disappearance#13Apple
- tmz news#14Apple
- news 9#43Apple
- unsolved murders list#53Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- local news podcastnot ranking
- local crime podcastsnot ranking
- investigative journalism podcastnot ranking
- weekly true crime podcastnot ranking
- true crime podcastingnot ranking
- local news podcast seattlenot ranking
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