Unpacked In Santa Cruz’s biggest search strength is its dominance for local and activism-adjacent queries around Santa Cruz, especially “local activism cruz” where it leads on Spotify. Its clearest missed opportunity is expanding visibility into broader format- and genre-intent searches it doesn’t yet rank for, including “community podcast” and “conversation podcast” (as well as adjacent “urban podcast” and “art podcast” terms).
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Keywords the show is winning
Search terms this show already ranks for today.
- church leadership struggles#1Apple
- local activism cruz#1Spotify
- cruz community organizer#2Spotify
- street activism cruz#3Spotify
- urban activism cruz#3Spotify
- grassroots efforts cruz#3Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- community podcastnot ranking
- cult podcastnot ranking
- community podcastsnot ranking
- art podcastnot ranking
- conversation podcastnot ranking
- urban podcastnot ranking
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