Unlocked with Skot Waldron’s biggest search strength is its leadership-adjacent discoverability, particularly for “john hiatt” and leadership-focused queries like “overcoming communication anxiety” and “leadership tips women of color,” where it already shows meaningful presence on Apple Search and/or Spotify. Its clearest missed opportunity is that it is not yet ranking for broader, high-intent category phrases such as “leadership podcast” and “top leadership podcasts,” especially the interview- and plural-oriented variants (“leadership podcast interviews,” “leadership interviews podcast,” “leadership podcasts”).
Keywords the show is winning
Search terms this show already ranks for today.
- john hiatt#3Spotify
- leadership tips women of color#4Apple
- overcoming communication anxiety#4Apple
- bill rasmussen#5Apple
- michael mayer#6Spotify
- eric schmidt#7Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- leadership podcast interviewsnot ranking
- leadership interviews podcastnot ranking
- leadership expert interviewsnot ranking
- top leadership podcastsnot ranking
- leadership podcastnot ranking
- leadership podcastsnot ranking
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