Under the Influence with Jo Piazza’s biggest search strength is its dominance around “media influence”–related queries, where it ranks at the top on Spotify for multiple intent variations and also performs strongly on Apple for adjacent themes like “media influence books.” Its clearest missed opportunity is breaking into influencer-focused discovery terms it doesn’t yet rank for, including “influencer books,” “podcasts about influencers,” and “online influencer stories,” which would better align searchers’ “what to listen to” intent with the show’s influence framing.
Keywords the show is winning
Search terms this show already ranks for today.
- influence in media#1Spotify
- thrifting advice#1Apple
- media influence#1Spotify
- media influence books#1Apple
- personal influence#1Apple
- her influence#1Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- influencer booksnot ranking
- influencer life strugglesnot ranking
- social media obsessionnot ranking
- podcasts about influencersnot ranking
- influencer tech interviewsnot ranking
- online influencer storiesnot ranking
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