Under Investigation: Stories Beyond the Badge’s biggest search strength is its strong visibility for high-intent “investigation” and “investigator stories” queries, signaling clear audience alignment in Apple search. Its clearest missed opportunity is broader coverage of core generic discovery terms—especially “investigative podcast” and “crime investigation podcast”—and establishing rankings for “investigation podcast host”/“crime investigation host” phrasing that can capture host-led searches.
Keywords the show is winning
Search terms this show already ranks for today.
- investigator stories#1Apple
- investigation stories 1998#1Apple
- authentic crime hosts#2Spotify
- story investigation#4Apple
- investigation news#4Apple
- news investigation#4Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- crime investigation podcastnot ranking
- investigation story hostnot ranking
- investigation podcast hostnot ranking
- investigative podcastnot ranking
- investigation podcastnot ranking
- crime investigation hostnot ranking
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