UNBOXING OD: Exploring the Work Behind the Work’s biggest search strength is its strong alignment with “exploration work” and adjacent discovery queries like “exploring careers” and “work purpose exploration,” which is helping it surface on both Apple and Spotify. Its clearest missed opportunity is expanding beyond exploration and into more explicit category-style intent by targeting keywords it currently doesn’t rank for, including “self-development podcast,” “professional development podcast,” “podcast leadership development,” and “management podcast.”
Keywords the show is winning
Search terms this show already ranks for today.
- exploration work#4Apple
- exploring careers#5Apple
- leadership effectiveness ai#6Apple
- voices of newcomers#6Spotify
- work purpose exploration#8Apple
- practitioner ethics#9Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- self-development podcastnot ranking
- professional development podcastnot ranking
- podcast leadership developmentnot ranking
- coaching development podccastnot ranking
- podcast business developmentnot ranking
- management podcastnot ranking
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