Unboxing It with Lara and Rowan’s biggest search strength is its ability to rank for emotionally driven, identity-adjacent topics around parenthood and transitional experiences, including niche queries like challenging parenthood norms and advice for trans teens. Its clearest missed opportunity is expanding visibility for broader “self-discovery” and “wellbeing” search intent, where it currently does not rank for self-discovery/identity and belonging/wellbeing keyword variations.
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Keywords the show is winning
Search terms this show already ranks for today.
- challenging parenthood norms#3Apple
- transitional feelings#3Apple
- gray hair confidence as parent#4Apple
- parenthood later in life#30Apple
- queer youth health#33Apple
- advice for trans teens#52Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- self-discovery and healing podcastnot ranking
- self discovery podcastnot ranking
- identity and belonging podcastnot ranking
- self-discovery podcastnot ranking
- wellbeing podcastnot ranking
- selfdiscovery podcastnot ranking
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