Trust & Influence in B2B’s biggest search strength is its proven ability to capture high-intent discovery around “trust” and “influence in marketing,” consistently surfacing for multiple core intent phrases across Apple and Spotify. Its clearest missed opportunity is broader category capture for “b2b marketing podcast(s)” and adjacent positioning terms like “b2b podcast strategy” and “branded b2b podcasts,” which would better align it with listeners actively searching for podcast-specific discovery queries.
Keywords the show is winning
Search terms this show already ranks for today.
- influence in marketing#1Apple
- gen y influences#1Apple
- trust crisis#1Spotify
- b2b campaigns#2Apple
- trust in marketing#2Apple
- executive audience#2Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- b2b marketing podcastnot ranking
- b2b marketing podcastsnot ranking
- b2b podcast marketingnot ranking
- b2b podcast strategynot ranking
- branded b2b podcastsnot ranking
- marketing podcast for entrepreneursnot ranking
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