Trusaic’s biggest search strength is its consistent visibility for pay-focused and equity-focused queries, including pay analysis and gender pay equity, where it reaches top chart positions across major platforms. Its clearest missed opportunity is expanding into broader business-intent and vertical discovery terms—such as company podcast, podcast business strategies, podcast for business, and healthcare podcasts—to widen reach beyond pay-and-equity searches.
Keywords the show is winning
Search terms this show already ranks for today.
- pay analysis#1Apple
- pay equity analysis#1Apple
- representation assessment#3Apple
- employee pay equity#4Apple
- equity review#11Apple
- gender pay equity#12Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- podcast business insightsnot ranking
- podcast business strategiesnot ranking
- company podcastnot ranking
- podcast for businessnot ranking
- healthcare podcastsnot ranking
- podcast business strategynot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free