Trace’s biggest search strength is its clear traction in Australia-focused true-crime queries, especially “crime podcasts australia,” supported by strong Spotify visibility for related terms like “abc channel” and “criminal justice australia.” Its clearest missed opportunity is expanding into broader evergreen discovery phrasing—most notably high-intent category keywords such as “true crime podcast,” “documentary true crime podcast,” and “crime investigation podcast,” where it is currently not ranking.
Keywords the show is winning
Search terms this show already ranks for today.
- society fractures#6Spotify
- hedley thomas#11Spotify
- criminal justice australia#13Spotify
- crime stories australia#14Apple
- crime podcasts australia#18Apple
- abc channel#21Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- documentary true crime podcastnot ranking
- crime podcast presenternot ranking
- ethical true crime podcastnot ranking
- podcasts true crimenot ranking
- crime investigation podcastnot ranking
- true crime podcastnot ranking
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