Tom Shattuck's Burn Barrel shows its biggest search strength in high-intent, topic-specific queries, standing out where Apple visibility leads and Spotify still captures top placement, with coverage including items like “boston sports merchandise,” “generational polling,” and “market basket new president.” Its clearest missed opportunity is expanding into broader discoverability around “political podcast” and related “podcast news today/podcast news” searches, where it does not yet rank despite already performing strongly on more specific political-adjacent terms.
Keywords the show is winning
Search terms this show already ranks for today.
- boston sports merchandise#1Apple
- generational polling#1Apple
- approval speed tips#1Apple
- market basket new president#1Apple
- jennifer jaspers flight denial#1Apple
- ad free audio streams#2Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- political podcastnot ranking
- podcast news todaynot ranking
- politics podcast hostnot ranking
- politics podcastnot ranking
- podcast newsnot ranking
- podcast host newsnot ranking
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