Those One Guys’ biggest search strength is its ability to rank for news-related discovery terms, signaling that listeners already associate it with timely, topic-driven coverage. The clearest missed opportunity is breaking into adjacent “friends discussing” and “lighthearted news” style keywords—such as friends discussing news, lighthearted news discussion, and news and comedy—to broaden appeal to audiences searching for a more conversational, humor-forward framing.
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- friends discussing newsnot ranking
- lighthearted news discussionnot ranking
- lighthearted news commentarynot ranking
- news and comedynot ranking
- humor and commentarynot ranking
- conversation about newsnot ranking
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