This That & The Other’s biggest search strength is its ability to capture “sensible suggestions,” pairing strong visibility on Apple with additional Spotify momentum around topic-adjacent phrasing like “apartment makeover.” Its clearest missed opportunity is expanding into comedy-oriented discovery by targeting head terms such as “comedy podcast,” “best comedy podcast,” and related humor and series keywords it is currently not ranking for.
Keywords the show is winning
Search terms this show already ranks for today.
- sensible suggestions#38Apple
- apartment makeover#57Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- comedy podcastnot ranking
- comedy podcast humornot ranking
- comedy podcast seriesnot ranking
- comedy podcastingnot ranking
- comedy podcastsnot ranking
- best comedy podcastnot ranking
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