“This Is Social Work” shows its biggest search strength in niche, practice-leaning and institutional terms—especially “higher education quality assurance”—where it already appears in major search placements across Apple and Spotify. Its clearest missed opportunity is to break into broader audience-facing discovery keywords around “social justice podcast” and adjacent social topics (including “social media podcast” and “sociology podcast”), which it currently does not rank for.
Keywords the show is winning
Search terms this show already ranks for today.
- higher education quality assurance#5Apple
- social culture#32Apple
- exploring professions children#34Apple
- front-line practitioners#44Apple
- woo culture#66Apple
- quality assurance providers#70Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- we society podcastnot ranking
- social science podcastnot ranking
- society culture podcastnot ranking
- sociology podcastnot ranking
- social justice podcastnot ranking
- social media podcastnot ranking
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