This About That’s biggest search strength is its ability to surface for niche, interest-led queries—especially “undiscovered talent”—as well as several sports-highlight and theme searches that keep it visible in competitive discovery results. The clearest missed opportunity is expanding into broader, intent-based category terms like “weekly sports podcast” and “weekly sports news podcast” to better capture regular-listener demand and podcast-catalog searches.
Keywords the show is winning
Search terms this show already ranks for today.
- undiscovered talent#1Apple
- bay area basketball highlights#35Apple
- mileky way camping#35Apple
- bruins season highlights#39Apple
- settle in#48Apple
- stanley cup bracket#49Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- fun sports podcastnot ranking
- weekly sports podcastnot ranking
- weekly sports news podcastnot ranking
- sports culture podcastnot ranking
- shaw sports podcastnot ranking
- weekly sports talknot ranking
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