Thirteen’s biggest search strength is its dominant visibility for “spooky fiction” and related occult-themed queries, with consistent top performance across Apple and Spotify that supports strong genre-chart presence in multiple categories. Its clearest missed opportunity is broadening discoverability into mainstream “spooky podcast” and “ghost story podcast” phrasing, where it currently does not rank for key intent keywords like “spooky podcast,” “ghost story podcast,” and “ghost story podcasts.”
Keywords the show is winning
Search terms this show already ranks for today.
- spooky fiction#1Spotify
- occult night#1Spotify
- 13. media skepticism#1Spotify
- ian ritchie#1Apple
- occult fiction#2Spotify
- flanders fire mn#2Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- true spooky stories podcastnot ranking
- spooky podcastsnot ranking
- ghost story podcastsnot ranking
- dark stories podcastnot ranking
- ghost story podcastnot ranking
- spooky podcastnot ranking
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