Things We Read Instead’s biggest search strength is its consistent visibility for darker, historical, and genre-bent queries such as “dark historical figures,” “edwardian tales,” and “war at sea films,” signaling that discovery is currently driven by topic-specific intent. Its clearest missed opportunity is expanding beyond those niche angles into broader umbrella terms like “pop culture podcast”/“pop-culture podcast” and adjacent categories such as “creative podcasts” and “comedy podcasts about books,” which it does not yet rank for on either platform.
Keywords the show is winning
Search terms this show already ranks for today.
- dark historical figures#3Apple
- superhero film recommendations#10Apple
- mythical evil#11Apple
- edwardian tales#15Apple
- war at sea films#17Apple
- unspeakable secrets#20Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- pop culture podcastnot ranking
- pop-culture podcastnot ranking
- nerd culture podcastnot ranking
- society culture podcastnot ranking
- creative podcastsnot ranking
- comedy podcasts about booksnot ranking
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