Therapy Unzipped’s biggest search strength is its ability to rank for emotionally resonant, behavior-focused terms like “handling anxiety,” plus adjacent phrases such as “scary but safe” and “resilience and perseverance,” giving it a clear foothold on both Apple and Spotify. Its clearest missed opportunity is broader discovery for high-intent category queries—especially “mental health podcast” variations (including “top mental health podcasts” and “mens mental health podcast”)—which it does not yet capture in current search rankings.
Keywords the show is winning
Search terms this show already ranks for today.
- handling anxiety#1Apple
- scary but safe#3Apple
- resilience and perseverance#4Apple
- therapeutic laughter#7Spotify
- cultural empathy in love#7Spotify
- shy individuals#8Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- mental health podcastnot ranking
- holistic mental health podcastnot ranking
- teen mental health podcastnot ranking
- top mental health podcastsnot ranking
- mental health podcastsnot ranking
- mens mental health podcastnot ranking
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