Michigan Medicine Headlines’ “The Wrap” shows its biggest search strength in niche, topic-specific discoverability, ranking for terms like “local leadership skills,” “liver transplant forum,” and “service enhancements.” Its clearest missed opportunity is expanding into broader, high-intent discovery queries—particularly generic “healthcare podcast” and “medical news podcast” keyword targets it does not yet rank for.
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Keywords the show is winning
Search terms this show already ranks for today.
- local leadership skills#3Apple
- liver transplant forum#4Apple
- service enhancements#5Apple
- er compulsive behaviors#5Apple
- ageist attitudes towards women#6Apple
- aging and gender bias#7Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- healthcare podcastnot ranking
- health industry podcastsnot ranking
- medical news podcastnot ranking
- healthcare podcastsnot ranking
- medical podcastnot ranking
- uk health podcastsnot ranking
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