The What Cast’s biggest search strength is its consistent visibility for niche paranormal-adjacent themes like “space weirdness” and “modern spellcraft,” where it holds top Apple positions and avoids weak discoverability on Spotify. Its clearest missed opportunity is expanding into broader, high-intent search terms—especially “paranormal podcast,” “weird stories podcast,” and “bizarre crimes podcast”—to capture audiences looking for wider genre framing rather than narrowly defined topics.
4.6*296 ratings
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Keywords the show is winning
Search terms this show already ranks for today.
- space weirdness#3Apple
- modern spellcraft#3Apple
- tsunami philippines#3Apple
- great lakes battles#4Apple
- strange words#4Spotify
- spooky call recordings#5Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- weird stories podcastnot ranking
- paranormal podcastnot ranking
- bizarre crimes podcastnot ranking
- paranormal podcastsnot ranking
- weird fiction podcastnot ranking
- weird history podcastnot ranking
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