The Well’s biggest search strength is its top visibility on Apple and Spotify for Antarctic and “marine adventure” themed queries, indicating strong audience alignment around exploration and geology. Its clearest missed opportunity is breaking into creativity-adjacent search demand—particularly “stories from creatives,” “narratives of creativity,” and “creative community stories”—to broaden discovery beyond its current exploration-focused keyword set.
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Keywords the show is winning
Search terms this show already ranks for today.
- marine adventure record#1Apple
- mason mount#1Apple
- anson mount#1Apple
- antarctic geology#2Apple
- antarctic adventure podcast#3Apple
- entertainment and wellness#6Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- stories from creativesnot ranking
- creativity storiesnot ranking
- stories of change creativitynot ranking
- creativity scholars interviewsnot ranking
- narratives of creativitynot ranking
- creative community storiesnot ranking
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