The Way We Source’s biggest search strength is its consistent visibility for procurement-focused intent terms such as “vendor sourcing,” “people sourcing,” and “procurement regulations,” signaling strong relevance for audience members seeking sourcing and governance guidance. The clearest missed opportunity is expanding into broader management- and HR-adjacent discovery queries—especially “human resources podcast,” “project management podcast,” and “business management podcast”—where current rankings are absent despite close overlap with procurement-adjacent decision making.
Keywords the show is winning
Search terms this show already ranks for today.
- vendor sourcing#5Spotify
- people sourcing#5Spotify
- innovation in procurement#7Apple
- supplier approval#10Apple
- public sector negotiation training#11Apple
- procurement regulations#12Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- human resources podcastnot ranking
- project management podcastnot ranking
- consulting podcastnot ranking
- business management podcastnot ranking
- management podcastnot ranking
- company podcastnot ranking
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