The Way Things Used To Be is leveraging a clear search strength in vintage and midcentury media nostalgia, with visibility for queries like “70s television,” “midcentury radio programs,” and “vintage television stories.” Its clearest missed opportunity is expanding into broader nostalgia phrasing—especially “nostalgic history” and youth-memory terms such as “reminiscing” and “memories of youth”—to capture users who search with more general emotional context rather than specific eras or formats.
Keywords the show is winning
Search terms this show already ranks for today.
- 70s television#5Apple
- happy star wars day#5Apple
- brendan mcevoy remembrances#17Spotify
- midcentury radio programs#20Apple
- kevin lowe young memories#20Spotify
- vintage television stories#27Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- youthful reminiscencenot ranking
- reminiscingnot ranking
- nostalgic historynot ranking
- nostalgic history storiesnot ranking
- nostalgic history lessonsnot ranking
- memories of youthnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free